14 Smart Ways To Leverage QR Codes For Your Business

 More people than ever are using their smartphones to connect instantaneously to the world around them. This connection extends beyond social relationships and into the consumer world, where customers are more regularly interacting with their favorite brands via their smart devices.

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One such example of this is the recent growth of QR codes, designed to give users a seamless interactive experience with a product or service. Though QR technology has been around for decades, the pandemic inspired many brands to leverage these codes for a contactless experience when checking in for appointments or viewing restaurant menus.

Looking to leverage QR codes in your business, but aren't sure where to start? Read on for 14 smart ways to integrate this innovative tech into your next marketing campaign, as shared by the members of Forbes Business Council.

1. Allow Customers To Auto-Reorder

When we launched our hair care line, we included a QR code on each product bottle. The QR code takes people to the website so that they can automatically reorder the product straight from their phone. No need to visit the salon or do a Google search since it's all on the bottle! - Chelle Neff, Urban Betty

2. Make Presentations Interactive

Recently, I came across a new way to use QR codes during long presentations, trainings and seminars. QR codes with questions built into presentations can create a very interactive way to deliver a boring or long seminar or training. And when people answer questions, it can create real-time surveys that show results right away. - Dina Ruslan, Codify

3. Integrate Into Video

With businesses of all sizes building QR Codes into their marketing campaigns as a new way to interact with customers, QR Code use jumped in the first half of 2022 from the prior year. Some smart uses of QR Codes according to our research include sharing coupons, creating virtual business cards, promoting events, and integrating into a video for product placement and cross-promotion. - Toby Gabriner, Bitly