Absolutely. With the rise of
QR Code adoption since the pandemic, multiple businesses have incorporated QR
Codes into their marketing strategies to bridge the gap between the physical
and digital worlds.
Contactless payments, shopping, and ordering at restaurants are some of the uses of QR Codes in everyday life.
Who actually uses QR codes?
Definitely
not.
There has been a buzz that QR codes are dead and unuseful, but this pandemic proves the critiques wrong.
In fact, QR codes are just
making a comeback during this pandemic and have gained its deserved recognition
as a useful tool to prevent virus contraction for having a contactless
approach.
Furthermore, QR codes scans have a staggering increase in
South Korea, and the US market has also embraced QR codes for digital payments.
Other countries such as Ghana, Brazil, Sri Lanka, and Russia are embracing
payment through QR code technology!
Read more | where are qr codes used
According to Juniper
Research, by 2022, 5.3 billion QR code coupons will be redeemed by smartphones,
and 1 billion smartphones will access QR codes.
Where are QR codes found?
· QR codes are a type of barcode, or scannable pattern,
that contain various forms of data, like website links, account information,
phone numbers, or even coupons.
· QR codes are found everywhere from menus to social
media to billboards but have picked up popularity during the pandemic for their
contactless nature.
· To scan a QR code with your iPhone or Android, you'll
want to use the QR code lens feature of your camera or download a QR code
reader app.
You've probably noticed a
square barcode pasted to a graffitied light pole or on the back of a business
card.
That pixelated code, shaped
in a square, is called a QR code. They help you download apps, give you
contactless access to a restaurant's menu, can be found on marketing
billboards, and on websites or social media to promote items and deals.
Despite being a mid-90s
invention, the QR code didn't gain real momentum until the era of smartphones.
Mobile devices allowed the digital mark to be used in more dynamic and diverse
ways, making it an easy — and in the era of a pandemic, contactless — way to
connect to and share information.
Here's what you need to know
about QR codes.
Are QR codes used worldwide?
Although QR codes have been
developed and released for over two decades, it wasn’t until 2017 that it was
widely accepted. And now, these QR codes are used worldwide.
In 2002 the black and white
square code became widely used in Japan due to the invention of smartphone
cameras. And companies were already using these codes in marketing back in
2008.
Unfortunately, these codes
faced a lot of barriers and were still misunderstood in 2011. Because of the
lack of technology, people must download a third-party app to scan a QR code.
Aside from this, there are
also problems regarding how QR codes were used back in the day.
According to Forbes Magazine,
QR codes are placed in which consumers will have difficulty scanning them.
Other codes back then also
redirect to a broken link making consumers doubt it even more.
Thankfully, the barrier of
downloading a third-party app was overcome when smartphone companies started
incorporating a QR code scanner in their mobile phones in 2017.
The percentage of smartphone
users that had scanned a QR code then increased.
The QR code statistics showed
increased QR code usage from 21% in 2013 to 34% in 2017.
QR code usage statistics have
started to increase continuously since then. The coupons redeemed using QR
codes also quadrupled from 1.3 billion QR code coupons in 2017 to 5.3 billion
QR code coupons in 2019.
In a study conducted in 2019 by Global Web Index, the QR code Global percentage of QR code users was 8% in North America, 13% in 15% in Pacific Asia, and 10% in Europe and Middle East Asia.
Read more | https://barcodelive.org/where-are-qr-codes-used
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